PepsiCo is extremely focused on keeping in close contact with the media that publicizes and writes about different stories that Pepsi is part of. Pepsi has an entire section of their website dedicated to MEDIA where people utilizing the website can find all press releases distributed by Pepsi, different stories they have about what is going on in their company, along with many new stories that have been written about the company by other outlets. The fact sheet and media contact section of the website enables journalists to learn considerable amounts about the company by simply viewing their website.
Different press releases that Pepsi provided on their website for members of the media includes articles on their financial results, stories about product design and improvements, advertising news and articles about members of the personels and the conferences they partake in. The articles posted on the "In the News" section tend to be about the positive things the company has been doing such as supporting children in need, being ranked in the 50 most admired companies, and their interest in reviving sunflower production in order to help the environment. A variety of the articles had quotes from members of the Pepsi company. One example of a quotation was given from the public relations person Andrea Foote, where other quotations where given by members of upper management such as Shiv Singh, Head of Digital for PepsiCo.
Pepsi has used its media page to provide press releases about their corporation, along with posting internet and newspaper articles that will show their organization in a positive light. While there have been negative articles presented about the company, the media section of the website has been presented in a way so that media outlets will only be provided with the positive information about the Pepsi organizations.
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